Ed D
Tips, Tools and Resources for Online Marketing
by Ed Duvall
Ideas on how to market and promote your website
permeate the internet like ants around a picnic
basket. They're plentiful but the end result is that
the outcome is usually bad.
Here are a few amazingly simple ideas, resources
and tools that can help just about anyone improve
their online marketing efforts. Most only take a few
minutes to review and then implement.
I'd first off like to recommend you pay a visit to my
Free internet marketing resources page at
http://www.cashway.com/internet_marketing_freebies.htm
It's loaded with lots of tips and information you'll
find useful for driving traffic to your website and
hopefully increasing your sales.
....Free Website Tools....
Google Desktop Search Tool
An application that provides full text search over your
email, computer files, chats and web pages you've viewed.
http://desktop.google.com/
Website Tuneup
An awesome site for tuning up your website. Be it giving
tools for loading pages faster, checking for broken links etc ...
http://www.netmechanic.com
Copernic Agent
Access the rest of the 90% of the information that Google
doesn't give you. This free software searches the regular
search engines for you PLUS the other 90% of the web
http://www.copernic.com
Firewall Utility
I've used this free firewall to prevent unauthorized access
to my computer for several years. I highly recommend it.
http://www.zonelabs.com/
....Offline Ideas To Advertise And Promote Your Site....
Make a sunvisor for your car's windshield with you
URL on it. Everytime you go to the market put the
sunvisor in your windshield and you'll have exposed
URL to hundreds of people in a short time.
Print up some business cards with your URL and
a short description of what benefit people will get by
visiting. Hand them out at seminars, place them on
bulletin boards, place them near cash register for
people to take one, etc.
Have a bumbper sticker made up that you can put
on your car's bumbper.
Print up flyers describing your site and offer a free
gift for visitors who visit. Distribute at malls and other
big shopping areas. You get the idea...
....Online Ideas To Advertise And Promote Your Site....
- Reciprocal linking is still one of the most powerful
marketing methods you can implement in order to
increase traffic to your site. It takes a little time but
the long term benefits will pay big returns to you for
a long time into the future.
- Optimize your main webpage for keywords and content
and then submit it to www.dmoz.org in a category with
an editor assigned to it. Inclusion in DMOZ can do a lot
for improving your SE rankings.
- Create a Newsletter - most people aren't going to buy
from you immediately. You need to develop a relationship
with them so that they can get to know and trust you. Most
need to be contacted several times before they decide if
they want to purchase what you may be selling. in order to
build your subscriber list be sure to place a subscription box
on every page of your web site. Send out your newsletter on
a regular schedule to keep in touch with your subscribers.
Some of the standard tried and true methods such as
placing ezine ads, swapping ads with other publishers,
including your url in your signature file, commenting in
forums, writing articles as well as developing some of
the new methods of marketing including RSS feeds and
setting up your own blog will work well to get the word
out about your website.
If you will continuously look for new and interesting ways
to promote and advertise your business you will eventually
build a solid successful online business.
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About the Author
Ed Duvall is webmaster for http://www.cashway.com and
http://www.instantnettraffic.com providing internet marketing
tools and resourcesto help you with your online business.
Reprint this article as long as resource box remains intact.
Copyright 2005 cashway.com
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